CBC Graphic Standards Manual

CBC Graphics Standards Manual

By Burton Kramer

In 1974 Canada‚Äôs public broadcaster, the CBC, adopted a new logo designed by Burton Kramer. That logo, affectionately referred to as “the gem,” would become one of Canada’s most recognized corporate images, leaving an indelible mark both on Canadian culture and on our national identity. This book faithfully reproduces the original brand manual that accompanied this influential identity.