Design for the Corporate World

Design for the Corporate World: Creativity on the Line, 1950-1975

By Wim De Wit

Architectural, industrial, and graphic design in the United States from the 1950s through to the 1970s — generally known as Mid-century Modern, is now perceived as a golden era, with artists such as Charles and Ray Eames, Eero Saarinen, and Eliot Noyes having become household names. This volume looks at the relationship between these designers and the companies who employed them, highlighting the political, social and cultural circumstances in which seminal design icons such as the Selectric Typewriter for IBM and the distinctive Westinghouse Electric Manufacturing Company logo were created. It not only reveals why corporations during this post WWII period needed graphic, industrial and architectural designers more than ever before, but also why designers felt ambivalent about their work for these large businesses.