Designing Brand Identity: An Essential Guide for the Whole Branding Team

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched using case studies showcasing successful world-class brands, this it brings readers a detailed look at trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.