Do You Matter?: How Great Design Will Make People Love Your Company
By Robert Brunner, Stewart Emery, Russ Hall
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers’ lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner and Stewart Emery begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands.