In 1974, designers Richard Danne and Bruce Blackburn presented to NASA administrators in Washington D.C with a new extensive identity program for NASA in the form a ring binder including everything from letterheads to space shuttles. The identity, spearheaded by a logo that would come to be known as the Worm, allowed NASA’s departments a common voice through which they could speak as one cohesive unit. This detailed reissue has been approved by surviving partner Danne.
