In Take Today, McLuhan, with his co-author Barrington Nevitt, is again concerned with the future. The past, McLuhan and Nevitt say, is too much with us. The world’s managers have failed to adapt to “the age of speed-up.” They persist in their “hardware” thinking; they are relics of the industrial world of assembly lines and visual space. They become “diehards holding the old management fort.” And now their specialized jobs have become casualties, displaced by the electric world of “software” and programming.
Take Today is a major work. Using brilliant aphorisms, striking illuminations, puns, and probes, the authors show how Nature must now be recreated as an art form, “perfectly accommodated to the totality of human needs and aspirations.