The Electric Information Age Book

The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback

By Jeffrey Schnapp, Adam Michaels, Steven Heller, and Andrew Blauvelt

The Electric Information Age Book explores the nine-year window of mass-market publishing in the 60s and 70s when formerly backstage players — designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books.

Aimed squarely at the young media-savvy consumers of the “Electronic Information Age,” these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.