Eric McLuhan Double Book Launch

This poster was designed to announce the launch of not one, but two new books from Eric McLuhan, the eldest son of renowned professor and media theorist, Marshall McLuhan. A brilliant author in his own right, Eric continued his father’s work on topics such as perception, the influence of technology, and media ecology.

Eric McLuhan - Double Book Launch

This poster aims to depict layers and constructs as metaphors for the ways media influence us and ultimately define the environments in and through which we experience them. It was screen printed by hand in an edition of 50 along with a series of companion Risograph prints for the event in Toronto at The McLuhan Center on the University of Toronto campus where McLuhan taught throughout the 1960s and ’70s.