Please Do Not Hesitate

Please Do Not Hesitate is the email signature of French Paper Company CEO Jerry French. Over the years, the story of the Analog Lab and its body of work has becoming increasingly inseparable from that of French Paper whose paper and shared values underpins much of it.

As with French’s visual identity, this poster incorporates a customized element from the CSA Archive collection. During the initial print production of this design, the stamp image was made into a functional object to carry the message of action forth across other mediums.